Biography
Dr. Elsir Ali Saad Mohamed is an Associate Professor of Digital Media at Umm Al Quwain University and a former Visiting Assistant Professor at Gulf University in Bahrain. With over two decades of blended academic and professional experience, his career is dedicated to the critical intersection of technology and mass communication. While his doctoral degree is formally in Information Technology, his research and practice are squarely focused on digital media, as evidenced by his dissertation, "Electronic Journalism and the Future of Traditional Journalism." His expertise encompasses digital storytelling, interactive media, multimedia production, and the application of artificial intelligence in communication.
A prolific researcher, Dr. Elsir has authored over 40 peer-reviewed publications and several books, including Digital Journalism: Theory, Practice, and Emerging Trends and Metaverse Communication. His scholarly work investigates the digital transformation of media institutions, generative AI in journalism education, digital media ethics, and the impact of social media on youth in the Arab world. His research has been published in outlets like the American Journal of Environmental Sciences and presented at numerous international conferences. He actively contributes to the academic community as a reviewer for journals and a member of scientific conference committees.
As an educator, Dr. Elsir is highly regarded for his practical, hands-on teaching style, consistently receiving outstanding student evaluations for his expertise and engaging instruction. He has developed and taught a wide array of core digital media courses, including Social Networks and Blogs, Multimedia Production, Web Design, and Digital Photography. His commitment to modern pedagogy is demonstrated by his continuous professional development, holding industry certifications from Adobe (Creative Educator), Google (UX Design), and Canva (Design Essentials).
In addition to his academic roles, Dr. Elsir has significant leadership experience. He served for five years as the Director of the Media Center at Umm Al Quwain University, managing news writing, content strategy, and digital communication. He is also deeply involved in institutional governance as Head of the Quality Assurance Unit in Mass Communication College and a member of the Curriculum and Scientific Research committees, where he helps shape the future of digital media education.
Terminal Degrees: Ph.D. in Information Technology (Specialization: Digital Media and Mass Communication) - Sudan Academy of Science, 2011.