College of Mass Communication

About the College


The Mass Communication Program seeks to prepare generations of media professionals in the media, public relations and new media sectors to meet the challenges of the labor market in the United Arab Emirates and the Arab region through the effective use of technology and new media and critical and analytical thinking. The curriculum aims to clarify the opportunities given to students to practice and pursue their creative works in all media within the context of academic excellence in harmony with the trends of education and international media. The program is designed to enhance academic training (theoretical and academic) in the field of media (traditional and new) and public relations in the United Arab Emirates, comprising three tracks of study: journalism (print and electronic), new media and public relations.

 

Dean’s Speech

We welcome you to the College of Mass Communication, which was established in 2014 to provide the labor market with qualified graduates in various media fields, which is witnessing rapid changes in its theoretical and applied aspects, especially its association with the technologies of the information and communication revolution, The courses of the College of Mass Communication take into account providing students with science, theoretical knowledge, and practical applications that are compatible with the requirements of the labor market and achieving the learning outcomes for which the college received academic accreditation from the Academic Accreditation Commission of the Ministry of Education in the United Arab Emirates in mid-2019, This represents a high value for the graduates of the college, especially since the college is constantly working to update the vocabulary of its curricula to keep pace with new applications in the field of content creation, or software for managing activities and events, and so on. Soon, efforts will be crowned with the programs of the College of Mass Communication obtaining international accreditation.

 
Associate Professor of Journalism and Public Relations
Dr. Haitham Abdul Rahman Al-Samarrai
Dean of the College of Mass Communication
 
 

Specializations

  • Public Relations
  • New Media
  • Journalism

Credit Hours

126 Hours Divided over 4 Years. 

 
 

Program language

The language of instruction in the program is Arabic

 

Career Opportunities

The Bachelor of Arts in Mass Communication from Umm Al Quwain University enables graduate students to work in a wide variety of jobs according to their specialized paths as follows:
  • Public Relations Officer
  • Supervisor of Activities and Events
  • Delegate/Press Reporter 
  • Editor in Chief
  • Photojournalist
  • Editor 
  • Websites Blogs Developer

Admission Requirements for Bachelor of Arts in Mass Communication

  • UAE High Secondary School Certificate with minimum average of 60% or equivalent in Standardized International test.
  • Six personal Photos
  • Payment of Non-refundable Application and Admission Fees .
  • Refundable Student Insurance Fees 1,000 AED.
  • Copy of Valid Passport and Residence for Non-citizens.
  • Copy of Valid Emirates ID.
  • Certificate of Good Conduct.
  • EmSAT score of 950 for English Language, or an equivalent English Proficiency Test (IELTS 4.5 or TOEFL ITP 450).
  • EmSAT score of 1000 for Arabic Language.
  • Pass of student interview.
 
 

Learning Outcomes

The College of Mass Communication awards the Bachelor of Arts degree in Mass Communication in the following disciplines:
 
BACHELOR OF ARTS IN MASS COMMUNICATION  in JOURNALISM.:
 
The course aims to demonstrate the ability to professionally deal with different press techniques in producing printed media materials by raising the level of technological competence of students using photography and journalistic publishing techniques, and to demonstrate the ability to professionally deal with texts and press information collecting, editing, writing and placing them in appropriate journalistic frameworks by raising The level of written and editorial competence of students through professional methods of all information and converting them into press forms that can be published, as well as showing competence in employing journalistic skills in serving societal issues by raising the level of student interaction with issues Social, cultural and economic issues as press subjects.
 
 
BACHELOR OF ARTS IN MASS COMMUNICATION  in NEW MEDIA
 
The course aims to demonstrate the ability to professionally engage with new media technologies in the production of interactive media materials by raising the level of technological efficiency for students by using imaging and montage techniques, building websites, blogs, and social media sites applications, and to demonstrate the ability to professionally deal with texts and information required in the new media collecting, editing, and writing And put them in the appropriate technical frameworks by raising the level of written and editorial competence for students through professional methods of all information and converting them to appropriate formats in the new media environment, in addition to showing competence in The new recruitment of media in the service of community issues to raise the level of interaction of students with social, cultural and economic issues as subjects in the new media.
 
 
BACHELOR OF ARTS IN MASS COMMUNICATION  in PUBLIC RELATIONS
 
The course aims to demonstrate the ability to professionally deal with media production methods for public relations by raising the level of media efficiency for students in various productive aspects, as well as demonstrating the ability to plan, organize and manage various activities and events of public relations by raising the level of student competence in developing, implementing, and evaluating plans and activities for activities, And also demonstrate efficiency in employing internal and external communication channels to serve the goals of the institution by raising the level of student interaction with planning and developing vertical and horizontal internal communication channels and building communication relationships with media institutions and External audiences.
 

 

 

Program Structure

University requirements: (30) credit hours distributed as follows:

  • Compulsory university requirements: (24) credit hours.
  • Undergraduate university requirements: (6) credit hours.

 

1. Compulsory university requirements (24 credit hours):

Course code

Course name

credit hours

pre-requisite

GED

100

Islamic culture

3

-

ARB

110

Arabic (1)

3

-

ARB

102

Arabic language for specialization purposes (media)

3

ARB 110

ENG

110

English (1)

3

-

ENG

120

English (2)

3

ENG110

CIT

100

Introduction to information technology

3

-

MAT

100

Principles of Statistics

3

-

IEC

112

Innovation, entrepreneurship, and business

3

 

 

 

Group  (1) Science Islamic and social

Course code

Course name

credit hours

pre-requisite

GED

110

Law and society

3

-

GED

130

Journalism   History

3

-

GED

191

Human rights in Islam and international conventions

3

-

 

 

Group  (2)  Science

Course code

Course name

credit hours

pre-requisite

GED

150

critical thinking

3

-

GED

231

Human and environment

3

-

GED

233

New and renewable energy sources

3

-

 

Common program requirements

Common program requirements include (a) compulsory courses shared by all students of the Mass Communication Program 57 credit hours and (b) common elective courses that students choose from a list 6 credit hours

1. Compulsory university requirements (24 credit hours):

Course code

Course name

credit hours

pre-requisite

COM101

Introduction to journalism

3

-

COM102

An introduction to public relations

3

-

COM103

Introduction to the new media

3

-

COM211

communication theories

3

COM101

COM212

Research Methodology

3

COM101

COM223

Media ethics and legislation

3

COM211

COM237

Introduction to political science

3

COM101

COM251

Social Psychology

3

COM101

COM322

Translation

3

ENG120

COM323

digital photography

3

COM101

COM325

International Relations

3

COM237

COM329

Literary and artistic criticism

3

ARB 102

COM352

Principles of Economics

3

-

COM422

Modern Arab history

3

-

COM423

Geopolitics

3

-

COM427

general opinion

3

COM211

COM430

Crisis Management

3

COM237

COM431

Artistic taste

3

COM329

COM432

Phonetics and diction

3

ARB102

 

 

(b)  Common Elective Program Requirements 6 credit hours

Course code

Course name

credit hours

pre-requisite

COM231

Management of media organizations

3

COM211

COM232

Media and development

3

COM211

COM233

social marketing

3

COM101

COM332

International PR

3

COM102

COM334

Advertising and marketing

3

COM103

 

 

Course Description

To download course descriptions, click here