About the College
The Mass Communication Program seeks to prepare generations of media professionals in the media, public relations and new media sectors to meet the challenges of the labor market in the United Arab Emirates and the Arab region through the effective use of technology and new media and critical and analytical thinking. The curriculum aims to clarify the opportunities given to students to practice and pursue their creative works in all media within the context of academic excellence in harmony with the trends of education and international media. The program is designed to enhance academic training (theoretical and academic) in the field of media (traditional and new) and public relations in the United Arab Emirates, comprising three tracks of study: journalism (print and electronic), new media and public relations.
Dean’s Speech
We welcome you to the College of Mass Communication, which was established in 2014 to provide the labor market with qualified graduates in various media fields, which is witnessing rapid changes in its theoretical and applied aspects, especially its association with the technologies of the information and communication revolution, The courses of the College of Mass Communication take into account providing students with science, theoretical knowledge, and practical applications that are compatible with the requirements of the labor market and achieving the learning outcomes for which the college received academic accreditation from the Academic Accreditation Commission of the Ministry of Education in the United Arab Emirates in mid-2019, This represents a high value for the graduates of the college, especially since the college is constantly working to update the vocabulary of its curricula to keep pace with new applications in the field of content creation, or software for managing activities and events, and so on. Soon, efforts will be crowned with the programs of the College of Mass Communication obtaining international accreditation.
Associate Professor of Journalism and Public Relations
Dr. Haitham Abdul Rahman Al-Samarrai
Dean of the College of Mass Communication
Bachelor's Programs
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Bachelor of Arts in Communication - New Media.
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Bachelor of Arts in Communication - Public Relations.
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Bachelor of Arts in Communication and Crises.
Master's Programs
Credit Hours
126 Hours Divided over 4 Years.
Program language
The language of instruction in the program is Arabic
Career Opportunities
The Bachelor of Arts in Mass Communication from Umm Al Quwain University enables graduate students to work in a wide variety of jobs according to their specialized paths as follows:
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Public Relations Officer
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Supervisor of Activities and Events
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Delegate/Press Reporter
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Editor in Chief
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Photojournalist
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Editor
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Websites Blogs Developer
Admission Requirements for Bachelor of Arts in Mass Communication
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Submitting the original / certified Emirati high school certificate, or its equivalent, with a grade not less than 60% .
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Non-UAE System certificate needs equivalency from the Ministry of Education.
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International education equivalency reports such as scolaro
https://www.scholaro.com/, shall be applied to equivalent any schooling system not used 100 scoring system.
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A copy of the Emirates ID card.
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Six recent personal photos measuring (3 x 4), and the triple name is written behind each photo.
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Application to fill in enrollment before admission and registration.
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A copy of a valid passport with a copy of residence for non-UAE or GCC countries.
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Certificate of good conduct.
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The student passes the personal interview
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A requirement for a certificate of proficiency in the English language for one of the following certificates, according to
the minimum level corresponding to each of them, or equivalent certificates accredited by the Commission for Academic
Accreditation:
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IELTS exam certificate: 4.5
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TOEFL ITP Certificate:450
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TOEFL IBT Certificate:45
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TOEFL CBT :133
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Linguaskill exam certificate: B1
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Any other accepted equivalent proficiency test by CAA.
Exemption:
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Pass UAQU Entrance Exam with minmum score 60.
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Or any other accepted equivalent proficiency test by CAA.
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Or score equal to or more than 70 in a high school English subject.
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Or average high school score more than or equal 80.
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Or Pass English Remedial Course conducted online or face-to-face by university.
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Or students who have studied educational curricula not affiliated with the Ministry of Education are not required to prove English proficiency test if the curriculum is taught in English.
General Terms
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For missing proficiency tests the applicants can be conditionally accepted for one academic year.
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These proficiency criteria will be applied for both new and conditional continued students.
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Applicants whose high school average is less than 60% may be accepted after register/Pass in 3 remedial courses English, Math and Arabic conducted by UAQU.
Learning Outcomes
Learning Outcomes of Digital Journalism
Knowledge
A1. Demonstrate a solid and integrated understanding of the requirements of personal communication process.
A2. Demonstrate a clear understanding of communication theories and media applications.
Skills
B1. Apply the principles of successful personal communication in presentations, class discussions, and workgroups.
B2. Apply the concepts of analytical thinking in communication research.
B3. Use the computer and specialized journalism software.
B4. Compile press information from its sources using digital technology.
Competency
C1. Show efficiency in preparing research according to clear methodologies.
C2. Display competence in converting information into news and journalistic stories, and editing them in digital formats.
C3. Apply journalism principles in addressing societal issues in media.
Learning Outcomes of Public Relations
Knowledge
A1. Demonstrate a solid and integrated understanding of the requirements of personal communication process.
A2. Demonstrate a clear understanding of communication theories and media applications.
Skills
B1. Apply the principles of successful personal communication in presentations, class discussions, and workgroups.
B2. Apply the concepts of analytical thinking in communication research.
B3. Demonstrate a solid and integrated understanding of the requirements of the communication process in the context of public relations.
B4. Apply writing theoretical principles of public relations in communication.
Competency
C1.1. Show efficiency in preparing research according to clear methodologies.
C2.1. Plan and organize public relations activities using clear criteria .
C2.2. Develop a plan for external and internal communication in the organization.
Learning Outcomes of New Media
Knowledge
A1. Demonstrate a solid and integrated understanding of the requirements of personal communication process.
A2. Demonstrate a clear understanding of communication theories and media applications.
Skills
B1. Apply the principles of successful personal communication in presentations, class discussions, and workgroups.
B2. Apply the concepts of analytical thinking in communication research
B3. Use Multimedia equipment and software in new media.
B4. Compile multi-media information.
Competency
C1.1. Show efficiency in preparing research according to clear methodologies.
C1.2. Display competence in converting multimedia information into interactive online formats.
C2. Apply the principles of electronic media in addressing societal issues in media
Study Plan
To Download Study Plan Mass Communication click here
Program Structure
University requirements: (30) credit hours distributed as follows:
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Compulsory university requirements: (24) credit hours.
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Undergraduate university requirements: (6) credit hours.
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1. Compulsory university requirements (24 credit hours):
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Course code
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Course name
|
credit hours
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pre-requisite
|
|
GED
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100
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Islamic culture
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3
|
-
|
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ARB
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110
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Arabic (1)
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3
|
-
|
|
ARB
|
102
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Arabic language for specialization purposes (media)
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3
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ARB 110
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|
ENG
|
110
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English (1)
|
3
|
-
|
|
ENG
|
120
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English (2)
|
3
|
ENG110
|
|
CIT
|
100
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Introduction to information technology
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3
|
-
|
|
MAT
|
100
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Principles of Statistics
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3
|
-
|
|
IEC
|
112
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Innovation, entrepreneurship, and business
|
3
|
|
|
Group (1) Science Islamic and social
|
|
Course code
|
Course name
|
credit hours
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pre-requisite
|
|
GED
|
110
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Law and society
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3
|
-
|
|
GED
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130
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Journalism History
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3
|
-
|
|
GED
|
191
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Human rights in Islam and international conventions
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3
|
-
|
|
Group (2) Science
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|
Course code
|
Course name
|
credit hours
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pre-requisite
|
|
GED
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150
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critical thinking
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3
|
-
|
|
GED
|
231
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Human and environment
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3
|
-
|
|
GED
|
233
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New and renewable energy sources
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3
|
-
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Common program requirements
Common program requirements include (a) compulsory courses shared by all students of the Mass Communication Program 57 credit hours and (b) common elective courses that students choose from a list 6 credit hours
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1. Compulsory university requirements (24 credit hours):
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|
Course code
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Course name
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credit hours
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pre-requisite
|
|
COM101
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Introduction to journalism
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3
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-
|
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COM102
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An introduction to public relations
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3
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-
|
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COM103
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Introduction to the new media
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3
|
-
|
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COM211
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communication theories
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3
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COM101
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COM212
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Research Methodology
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3
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COM101
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COM223
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Media ethics and legislation
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3
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COM211
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COM237
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Introduction to political science
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3
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COM101
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COM251
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Social Psychology
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3
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COM101
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COM322
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Translation
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3
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ENG120
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COM323
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digital photography
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3
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COM101
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COM325
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International Relations
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3
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COM237
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COM329
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Literary and artistic criticism
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3
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ARB 102
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|
COM352
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Principles of Economics
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3
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-
|
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COM422
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Modern Arab history
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3
|
-
|
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COM423
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Geopolitics
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3
|
-
|
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COM427
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general opinion
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3
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COM211
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COM430
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Crisis Management
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3
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COM237
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COM431
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Artistic taste
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3
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COM329
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COM432
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Phonetics and diction
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3
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ARB102
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(b) Common Elective Program Requirements 6 credit hours
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Course code
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Course name
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credit hours
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pre-requisite
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COM231
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Management of media organizations
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3
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COM211
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COM232
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Media and development
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3
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COM211
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COM233
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social marketing
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3
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COM101
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COM332
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International PR
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3
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COM102
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COM334
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Advertising and marketing
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3
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COM103
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Course Description
To download course descriptions, click here
International Accreditation
