Umm Al Quwain University

About the College

The Mass Communication Program seeks to prepare generations of media professionals in the media, public relations and new media sectors to meet the challenges of the labor market in the United Arab Emirates and the Arab region through the effective use of technology and new media and critical and analytical thinking. The curriculum aims to clarify the opportunities given to students to practice and pursue their creative works in all media within the context of academic excellence in harmony with the trends of education and international media. The program is designed to enhance academic training (theoretical and academic) in the field of media (traditional and new) and public relations in the United Arab Emirates, comprising three tracks of study: journalism (print and electronic), new media and public relations.

Dean’s Speech

We welcome you to the College of Mass Communication, which was established in 2014 to provide the labor market with qualified graduates in various media fields, which is witnessing rapid changes in its theoretical and applied aspects, especially its association with the technologies of the information and communication revolution, The courses of the College of Mass Communication take into account providing students with science, theoretical knowledge, and practical applications that are compatible with the requirements of the labor market and achieving the learning outcomes for which the college received academic accreditation from the Academic Accreditation Commission of the Ministry of Education in the United Arab Emirates in mid-2019, This represents a high value for the graduates of the college, especially since the college is constantly working to update the vocabulary of its curricula to keep pace with new applications in the field of content creation, or software for managing activities and events, and so on. Soon, efforts will be crowned with the programs of the College of Mass Communication obtaining international accreditation.

Associate Professor of Journalism and Public Relations

Dr. Haitham Abdul Rahman Al-Samarrai

Dean of the College of Mass Communication

Specializations

Public Relations
New Media
Journalism

Credit Hours

126 Hours Divided over 4 Years.

Program language

The language of instruction in the program is Arabic

Career Opportunities

The Bachelor of Arts in Mass Communication from Umm Al Quwain University enables graduate students to work in a wide variety of jobs according to their specialized paths as follows:

Public Relations Officer
Supervisor of Activities and Events
Delegate/Press Reporter
Editor in Chief
Photojournalist
Editor
Websites Blogs Developer

Admission Requirements for Bachelor of Arts in Mass Communication

UAE High Secondary School Certificate with minimum average of 60% or equivalent in Standardized International test.
Six personal Photos
Payment of Non-refundable Application and Admission Fees .
Refundable Student Insurance Fees 1,000 AED.
Copy of Valid Passport and Residence for Non-citizens.
Copy of Valid Emirates ID.
Certificate of Good Conduct.
EmSAT score of 950 for English Language, or an equivalent English Proficiency Test (IELTS 4.5 or TOEFL ITP 450).
EmSAT score of 1000 for Arabic Language.
Pass of student interview.

Learning Outcomes

The College of Mass Communication awards the Bachelor of Arts degree in Mass Communication in the following disciplines:

BACHELOR OF ARTS IN MASS COMMUNICATION in JOURNALISM.:

The course aims to demonstrate the ability to professionally deal with different press techniques in producing printed media materials by raising the level of technological competence of students using photography and journalistic publishing techniques, and to demonstrate the ability to professionally deal with texts and press information collecting, editing, writing and placing them in appropriate journalistic frameworks by raising The level of written and editorial competence of students through professional methods of all information and converting them into press forms that can be published, as well as showing competence in employing journalistic skills in serving societal issues by raising the level of student interaction with issues Social, cultural and economic issues as press subjects.

Click to download the staudy plan.

BACHELOR OF ARTS IN MASS COMMUNICATION in NEW MEDIA

The course aims to demonstrate the ability to professionally engage with new media technologies in the production of interactive media materials by raising the level of technological efficiency for students by using imaging and montage techniques, building websites, blogs, and social media sites applications, and to demonstrate the ability to professionally deal with texts and information required in the new media collecting, editing, and writing And put them in the appropriate technical frameworks by raising the level of written and editorial competence for students through professional methods of all information and converting them to appropriate formats in the new media environment, in addition to showing competence in The new recruitment of media in the service of community issues to raise the level of interaction of students with social, cultural and economic issues as subjects in the new media.

Click to download the staudy plan.

BACHELOR OF ARTS IN MASS COMMUNICATION in PUBLIC RELATIONS

The course aims to demonstrate the ability to professionally deal with media production methods for public relations by raising the level of media efficiency for students in various productive aspects, as well as demonstrating the ability to plan, organize and manage various activities and events of public relations by raising the level of student competence in developing, implementing, and evaluating plans and activities for activities, And also demonstrate efficiency in employing internal and external communication channels to serve the goals of the institution by raising the level of student interaction with planning and developing vertical and horizontal internal communication channels and building communication relationships with media institutions and External audiences.

Click to download the staudy plan.

Program Structure

University requirements: (30) credit hours distributed as follows:

Compulsory university requirements: (24) credit hours.
Undergraduate university requirements: (6) credit hours.

1. Compulsory university requirements (24 credit hours):
Course code		Course name	credit hours	pre-requisite
GED	100	Islamic culture	3	-
ARB	110	Arabic (1)	3	-
ARB	102	Arabic language for specialization purposes (media)	3	ARB 110
ENG	110	English (1)	3	-
ENG	120	English (2)	3	ENG110
CIT	100	Introduction to information technology	3	-
MAT	100	Principles of Statistics	3	-
IEC	112	Innovation, entrepreneurship, and business	3

Group (1) Science Islamic and social
Course code		Course name	credit hours	pre-requisite
GED	110	Law and society	3	-
GED	130	Journalism History	3	-
GED	191	Human rights in Islam and international conventions	3	-

Group (2) Science
Course code		Course name	credit hours	pre-requisite
GED	150	critical thinking	3	-
GED	231	Human and environment	3	-
GED	233	New and renewable energy sources	3	-

Common program requirements

Common program requirements include (a) compulsory courses shared by all students of the Mass Communication Program 57 credit hours and (b) common elective courses that students choose from a list 6 credit hours

1. Compulsory university requirements (24 credit hours):
Course code	Course name	credit hours	pre-requisite
COM101	Introduction to journalism	3	-
COM102	An introduction to public relations	3	-
COM103	Introduction to the new media	3	-
COM211	communication theories	3	COM101
COM212	Research Methodology	3	COM101
COM223	Media ethics and legislation	3	COM211
COM237	Introduction to political science	3	COM101
COM251	Social Psychology	3	COM101
COM322	Translation	3	ENG120
COM323	digital photography	3	COM101
COM325	International Relations	3	COM237
COM329	Literary and artistic criticism	3	ARB 102
COM352	Principles of Economics	3	-
COM422	Modern Arab history	3	-
COM423	Geopolitics	3	-
COM427	general opinion	3	COM211
COM430	Crisis Management	3	COM237
COM431	Artistic taste	3	COM329
COM432	Phonetics and diction	3	ARB102

(b) Common Elective Program Requirements 6 credit hours
Course code	Course name	credit hours	pre-requisite
COM231	Management of media organizations	3	COM211
COM232	Media and development	3	COM211
COM233	social marketing	3	COM101
COM332	International PR	3	COM102
COM334	Advertising and marketing	3	COM103

Course Description

To download course descriptions, click here