About the College

• Bachelor of Arts in Communication - Digtal Journalism.
• Bachelor of Arts in Communication - New Media.
• Bachelor of Arts in Communication - Public Relations.
• Bachelor of Arts in Communication and Crises.

126 Hours Divided over 4 Years. 

The language of instruction in the program is Arabic

• Public Relations Officer
• Supervisor of Activities and Events
• Delegate/Press Reporter 
• Editor in Chief
• Photojournalist
• Editor 
• Websites Blogs Developer

• Attested UAE General Secondary School Certificate with an average of 60% for the elite track, 60% for the track, 60%
  for the general track, or its equivalent.
• A copy of the Emirates ID card.
• Six recent personal photos measuring (3 x 4), and the triple name is written behind each photo.
• Application to fill in enrollment before admission and registration.
• A copy of a valid passport with a copy of residence for non-UAE or GCC countries.
• Certificate of good conduct.
• A requirement for a certificate of proficiency in the English language for one of the following certificates, according to
  the minimum level corresponding to each of them, or equivalent certificates accredited by the Commission for Academic
  Accreditation:
  • IELTS exam certificate: 4.5
  • TOEFL ITP  Certificate:450
  • TOEFL IBT  Certificate:45
  • TOEFL CBT :133
  • EmSAT Certificate: 950
  • Linguaskill exam certificate: B1, or to pass a remedial English course by the university

• EmSAT Math Proficiency Certificate not required.
• The student passes the personal interview

B1. Apply the principles of successful personal communication in presentations, class discussions, and workgroups.

B2. Apply the concepts of analytical thinking in communication research.

B3. Demonstrate a solid and integrated understanding of the requirements of the communication process in the context of public relations.

B4. Apply writing theoretical principles of public relations in communication.

Competency

C1.1. Show efficiency in preparing research according to clear methodologies.

C2.1. Plan and organize public relations activities using clear criteria .

C2.2. Develop a plan for external and internal communication in the organization.

Learning Outcomes of New Media

Knowledge

A1. Demonstrate a solid and integrated understanding of the requirements of personal communication process.

A2. Demonstrate a clear understanding of communication theories and media applications.

Skills

B1. Apply the principles of successful personal communication in presentations, class discussions, and workgroups.

B2. Apply the concepts of analytical thinking in communication research

B3. Use Multimedia equipment and software in new media.

B4. Compile multi-media information.

Competency

C1.1. Show efficiency in preparing research according to clear methodologies.

C1.2. Display competence in converting multimedia information into interactive online formats.

C2.  Apply the principles of electronic media in addressing societal issues in media

To Download Study Plan Mass Communication click here

University requirements: (30) credit hours distributed as follows:

• Compulsory university requirements: (24) credit hours.
• Undergraduate university requirements: (6) credit hours.

Common program requirements

Common program requirements include (a) compulsory courses shared by all students of the Mass Communication Program 57 credit hours and (b) common elective courses that students choose from a list 6 credit hours

To download course descriptions, click here