About the College

The Mass Communication Program seeks to prepare generations of media professionals in the media, public relations and new media sectors to meet the challenges of the labor market in the United Arab Emirates and the Arab region through the effective use of technology and new media and critical and analytical thinking. The curriculum aims to clarify the opportunities given to students to practice and pursue their creative works in all media within the context of academic excellence in harmony with the trends of education and international media. The program is designed to enhance academic training (theoretical and academic) in the field of media (traditional and new) and public relations in the United Arab Emirates, comprising three tracks of study: journalism (print and electronic), new media and public relations.

Dean’s Speech

We welcome you to the College of Mass Communication, which was established in 2014 to provide the labor market with qualified graduates in various media fields, which is witnessing rapid changes in its theoretical and applied aspects, especially its association with the technologies of the information and communication revolution, The courses of the College of Mass Communication take into account providing students with science, theoretical knowledge, and practical applications that are compatible with the requirements of the labor market and achieving the learning outcomes for which the college received academic accreditation from the Academic Accreditation Commission of the Ministry of Education in the United Arab Emirates in mid-2019, This represents a high value for the graduates of the college, especially since the college is constantly working to update the vocabulary of its curricula to keep pace with new applications in the field of content creation, or software for managing activities and events, and so on. Soon, efforts will be crowned with the programs of the College of Mass Communication obtaining international accreditation.

Associate Professor of Journalism and Public Relations

Dr. Haitham Abdul Rahman Al-Samarrai

Dean of the College of Mass Communication

Specializations

Bachelor of Arts in Communication - Digtal Journalism.
Bachelor of Arts in Communication - New Media.
Bachelor of Arts in Communication - Public Relations.
Bachelor of Arts in Communication and Crises.

Credit Hours

126 Hours Divided over 4 Years.

Program language

The language of instruction in the program is Arabic

Career Opportunities

The Bachelor of Arts in Mass Communication from Umm Al Quwain University enables graduate students to work in a wide variety of jobs according to their specialized paths as follows:

Public Relations Officer
Supervisor of Activities and Events
Delegate/Press Reporter
Editor in Chief
Photojournalist
Editor
Websites Blogs Developer

Admission Requirements for Bachelor of Arts in Mass Communication

Attested UAE General Secondary School Certificate with an average of 60% for the elite track, 60% for the track, 60%

for the general track, or its equivalent.
A copy of the Emirates ID card.
Six recent personal photos measuring (3 x 4), and the triple name is written behind each photo.
Application to fill in enrollment before admission and registration.
A copy of a valid passport with a copy of residence for non-UAE or GCC countries.
Certificate of good conduct.
A requirement for a certificate of proficiency in the English language for one of the following certificates, according to

the minimum level corresponding to each of them, or equivalent certificates accredited by the Commission for Academic

Accreditation:
- IELTS exam certificate: 4.5
- TOEFL ITP Certificate:450
- TOEFL IBT Certificate:45
- TOEFL CBT :133
- EmSAT Certificate: 950
- Linguaskill exam certificate: B1, or to pass a remedial English course by the university

EmSAT Math Proficiency Certificate not required.
The student passes the personal interview

General Notes:

A student who does not meet the above conditions can register in the alternative qualifying courses at the university (English and Mathematics) and pass the course in order to drop the admission requirement for the required proficiency exam.
Note that these qualifying courses are not counted within the academic program, cumulative average, and hours passed.

Learning Outcomes

Learning Outcomes of Digital Journalism

Knowledge

A1. Demonstrate a solid and integrated understanding of the requirements of personal communication process.

A2. Demonstrate a clear understanding of communication theories and media applications.

Skills

B1. Apply the principles of successful personal communication in presentations, class discussions, and workgroups.

B2. Apply the concepts of analytical thinking in communication research.

B3. Use the computer and specialized journalism software.

B4. Compile press information from its sources using digital technology.

Competency

C1. Show efficiency in preparing research according to clear methodologies.

C2. Display competence in converting information into news and journalistic stories, and editing them in digital formats.

C3. Apply journalism principles in addressing societal issues in media.

Learning Outcomes of Public Relations

Knowledge

A1. Demonstrate a solid and integrated understanding of the requirements of personal communication process.

A2. Demonstrate a clear understanding of communication theories and media applications.

Skills

B1. Apply the principles of successful personal communication in presentations, class discussions, and workgroups.

B2. Apply the concepts of analytical thinking in communication research.

B3. Demonstrate a solid and integrated understanding of the requirements of the communication process in the context of public relations.

B4. Apply writing theoretical principles of public relations in communication.

Competency

C1.1. Show efficiency in preparing research according to clear methodologies.

C2.1. Plan and organize public relations activities using clear criteria .

C2.2. Develop a plan for external and internal communication in the organization.

Learning Outcomes of New Media

Knowledge

A1. Demonstrate a solid and integrated understanding of the requirements of personal communication process.

A2. Demonstrate a clear understanding of communication theories and media applications.

Skills

B1. Apply the principles of successful personal communication in presentations, class discussions, and workgroups.

B2. Apply the concepts of analytical thinking in communication research

B3. Use Multimedia equipment and software in new media.

B4. Compile multi-media information.

Competency

C1.1. Show efficiency in preparing research according to clear methodologies.

C1.2. Display competence in converting multimedia information into interactive online formats.

C2. Apply the principles of electronic media in addressing societal issues in media

Study Plan

To Download Study Plan Mass Communication click here

Program Structure

University requirements: (30) credit hours distributed as follows:

Compulsory university requirements: (24) credit hours.
Undergraduate university requirements: (6) credit hours.

1. Compulsory university requirements (24 credit hours):
Course code		Course name	credit hours	pre-requisite
GED	100	Islamic culture	3	-
ARB	110	Arabic (1)	3	-
ARB	102	Arabic language for specialization purposes (media)	3	ARB 110
ENG	110	English (1)	3	-
ENG	120	English (2)	3	ENG110
CIT	100	Introduction to information technology	3	-
MAT	100	Principles of Statistics	3	-
IEC	112	Innovation, entrepreneurship, and business	3

Group (1) Science Islamic and social
Course code		Course name	credit hours	pre-requisite
GED	110	Law and society	3	-
GED	130	Journalism History	3	-
GED	191	Human rights in Islam and international conventions	3	-

Group (2) Science
Course code		Course name	credit hours	pre-requisite
GED	150	critical thinking	3	-
GED	231	Human and environment	3	-
GED	233	New and renewable energy sources	3	-

Common program requirements

Common program requirements include (a) compulsory courses shared by all students of the Mass Communication Program 57 credit hours and (b) common elective courses that students choose from a list 6 credit hours

1. Compulsory university requirements (24 credit hours):
Course code	Course name	credit hours	pre-requisite
COM101	Introduction to journalism	3	-
COM102	An introduction to public relations	3	-
COM103	Introduction to the new media	3	-
COM211	communication theories	3	COM101
COM212	Research Methodology	3	COM101
COM223	Media ethics and legislation	3	COM211
COM237	Introduction to political science	3	COM101
COM251	Social Psychology	3	COM101
COM322	Translation	3	ENG120
COM323	digital photography	3	COM101
COM325	International Relations	3	COM237
COM329	Literary and artistic criticism	3	ARB 102
COM352	Principles of Economics	3	-
COM422	Modern Arab history	3	-
COM423	Geopolitics	3	-
COM427	general opinion	3	COM211
COM430	Crisis Management	3	COM237
COM431	Artistic taste	3	COM329
COM432	Phonetics and diction	3	ARB102

(b) Common Elective Program Requirements 6 credit hours
Course code	Course name	credit hours	pre-requisite
COM231	Management of media organizations	3	COM211
COM232	Media and development	3	COM211
COM233	social marketing	3	COM101
COM332	International PR	3	COM102
COM334	Advertising and marketing	3	COM103

Course Description

To download course descriptions, click here