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Dr. Mona Gabard Shehata
Assistant Professor
Digital Marketing and Communication Studies
drmona.shehata@uaqu.ac.ae

Short biography

Dr. Mona Gabard Shehata is an Assistant Professor specializing in Digital Marketing and Communication Studies, holding a Ph.D. from the University of Poitiers, France. Her doctoral research focused on social media analysis and the dissemination of rumors within multicultural contexts, offering valuable insights into digital communication dynamics across global markets. With over 15 years of academic experience, Dr. Shehata has taught at leading international institutions in Egypt (2010–2018), France (2019–2024), Monaco (2024), and England (2023). She has designed and delivered courses in International Marketing, Advertising, Digital Media Ethics, and Strategic Communication, fostering engagement across diverse cultural and national backgrounds. Her teaching philosophy emphasizes bridging theoretical knowledge with practical, skills-based instruction, ensuring students are well-equipped for both academic and professional success. Dr. Shehata is a published author in reputable peer-reviewed journals and book chapters, contributing to advancements in digital marketing and communication studies.

 

Academic Publications

Links:  ResearchGate - Mona Shehata

 

Published Articles and Chapters:

 

  1. Shehata, M., Yacout, O., Moinet, N., & Alloing, C. (2017). How Can a Tweet Affect the E-Reputation of a Company? Journal of Internet Social Networking & Virtual Communities, Vol. 2017 (2017), Article ID: 651454.
    DOI:10.5171/2017.651454

  2. Shehata, M. (2021). La nature socio-culturelle de la propagation des rumeurs numériques en Égypte. Chapter in Manuel de l’intelligence économique en Afrique.

  3. Shehata, M. (2020). The Propagation of Online Rumors Slandering Multinational Companies in Egypt. Chapter 14 in Doing Business in Africa: From Economic Growth to Societal Development. Palgrave Macmillan. Link to Book

  4. Shehata, M. (2021). Les enjeux socio-culturels de la propagation des rumeurs numériques visant les multinationales en Égypte.Presented at the 11ème conférence Atlas AFMI Colombie 2021, Workshop 10: International Management in African Contexts.

  5. Shehata, M., Moinet, N., Fayard, P., & Yacout, O. (2019). Socio-cultural Factors and the Spread of eRumeurs in Egypt: What Effects, What Relationships? Presented at the 10th IFBAE Congress, May 21–22, 2019.

  6. Shehata, M., Yacout, O., Moinet, N., & Alloing, C. (2017). A Media Crisis Incident on Twitter of an Egyptian Organization in the Telecommunications Sector: A Qualitative Case Study. Proceedings of the 29th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-7-6, May 3–4, 2017, Vienna, Austria, pp. 2034–2046.

  7. Shehata, M., Yacout, O., Moinet, N., & Alloing, C. (2017). Towards an Innovative Understanding of the Different Practices of Social Media Crises Management Caused by Rumors in Different Environments. Proceedings of the 29th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-7-6, May 3–4, 2017, Vienna, Austria, pp. 1133–1136.

 

Research in Progress:

 

  1. Shehata, M. (2025). Animosity in Action: How Political Conflicts Fuel Boycotts on Social Media – Insights from Orange Egypt.

  2. Shehata, M. (2025). When a Rumor Crosses the Mediterranean: Social and Cultural Stakes in Digital Social Spaces.