Dr. Suheir Fahid Mohammad

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Assistant Professor
College of Mass Communication
drsuheir.m@uaqu.ac.ae
  • Biography


    Dr. Suheir Fahid Mohammad is an Assistant Professor of Digital Media and Public Relations at the College of Mass Communication, Umm Al Quwain University. She also serves as the Deputy Manager of the Quality Assurance Unit within the College.

    She previously worked as an adjunct lecturer at Al-Balqa Applied University in Jordan since 2023, and as an assistant lecturer at Yarmouk University in Jordan from 2015 to 2017. Throughout her academic career, she has taught a wide range of courses in digital media, public relations, advertising, and multimedia design, including Digital Media Strategies, Graphic Design, Web Design, and Mobile Journalism.

    Dr. Mohammad has published several peer-reviewed research papers in the fields of public relations, digital media, and consumer behavior. Her work has appeared in both regional and international academic journals. Her research interests include digital media, digital public relations, digital transformation, artificial intelligence, and digital marketing.

    In addition to her academic experience, she has practical expertise in public relations and media, having worked as a Public Relations and Media Officer. In this role, she contributed to managing communication activities, supervising digital content, organizing events, and building relationships with academic and community institutions.

    She has also delivered workshops and lectures in digital media and graphic design and is committed to enhancing the educational process through the use of modern technologies and interactive teaching methods.

    Terminal Degree: Ph.D. in Communication and Media Science (Digital Media and Digital Public Relations), Manouba University, Tunisia, 2023

  • Academic Publications


    Publications in Refereed English Journals

    • (2024). Employee Wellbeing and Quality of Life of Saudi Arabian Workers. In: Ajibade Adisa, T., Mordi, C., Oruh, E. (eds), Palgrave Macmillan, Cham.

    Publications in Refereed Arabic Journals

    • (2024). Jordanian Youth Utilization of Social Television as a Visual Medium in the Qatar World Cup. Zarqa University Journal.
    • (2023). The Impact of Promotional Company Pages on Social Networking Sites and Their Relationship to the Purchase Intentions of Jordanian Women. Human and Social Sciences – Scopus Journal.
    • (2023). Jordanian Women's Exposure to Companies' Promotional Pages on Social Networking Sites and its Relationship with their Purchase Intentions. ASJP.
      تعرض المرأة الأردنية لصفحات الشركات الترويجية على مواقع التواصل الاجتماعي وعلاقته بالنوايا الشرائية لديهن
    • (2020). The Exposure of Jordanian Women to Promotional Company Pages on Social Media and Its Relationship to Their Purchase Intentions. Al-Asil Journal of Economic and Administrative Sciences.
      تأثير صفحات الشركات الترويجية في شبكات التواصل الاجتماعي وعلاقته بالنية الشرائية لدى المرأة الأردنية
  • No Teaching Areas specified.
  • No ORCID link provided.