Biography
Dr. Yasmeen G. Elsantil is an Associate Professor of Marketing at the College of Business Administration, Umm Al Quwain University, UAE. She holds a PhD in Marketing and a Master of Research in Business and Management from the University of Hull, United Kingdom.
Dr. Elsantil brings extensive international academic experience spanning the UAE, Egypt, Qatar, the United Kingdom, and the United States, including a research fellowship at the Muma College of Business, University of South Florida. Her teaching portfolio covers Digital Marketing, Consumer Behavior, Strategic Marketing, E-Commerce, and Management, at both undergraduate and postgraduate levels.
Her research focuses on digital marketing, sustainable consumption, branding, online consumer behavior, and AI in marketing. She has published in leading internationally indexed journals including Cogent Business & Management, Journal of Consumer Marketing, Interactive Learning Environments, and Social Marketing Quarterly, among others, with work indexed in Scopus and the Web of Science. She is also a co-author of a book chapter published by Elsevier – Academic Press. Dr. Elsantil serves on the Editorial Board of Discover Psychology (Springer) and is a Certified International Professional Trainer (CIPT).
Terminal Degree:
PhD in Marketing, University of Hull, United Kingdom