Dr. Hanna Okasha Ebrahim

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Dr. Hanna Okasha Ebrahim
Associate Professor
College of Mass Communication
drhanaa.e@uaqu.ac.ae

  • Biography

    Dr. Hanaa Okasha is an Associate Professor of Public Relations at the College of Mass Communication at Umm Al Quwain University, United Arab Emirates, where she joined in September 2026. She has over 10 years of academic experience in higher education, specializing in public relations, strategic communication, crisis communication and management, integrated marketing communications, and digital media.

    From 2018 to 2026, Dr. Okasha served at the International Higher Institute for Media, El Shorouk Academy, Egypt, in the Department of Public Relations and Advertising. During her tenure, she held several academic leadership positions, including Public Relations Program Coordinator and Deputy Director of the Quality Assurance Unit. She also served in leadership roles within the Measurement and Evaluation Committee and the Training and Community Service Committee. Her responsibilities included curriculum development, academic program coordination, quality assurance, accreditation processes, student training, and community engagement initiatives.

    From 2013 to 2018, Dr. Okasha served as a Teaching Assistant in the Department of Public Relations and Integrated Marketing Communications at the Faculty of Mass Communication, Pharos University in Alexandria, Egypt. During this period, she contributed to teaching preparation, the development of instructional materials, student activities and practical projects, and academic research.

    Dr. Okasha has published research in peer-reviewed academic journals covering public relations, strategic communication, digital media, influencer marketing, political communication, misinformation, privacy, and artificial intelligence. Her research has examined government communication on social media, the psychological and social effects of fake news on university students, influencer advertising and social identity, corporate reputation in digital environments, and emerging trends in marketing communication. Her recent work also explores the ethical dimensions of public relations in the age of artificial intelligence and the representation of the climate crisis in environmental documentaries.

    Her research interests include strategic communication, crisis communication and management, digital public relations, integrated marketing communications, artificial intelligence in media, and digital transformation in higher education. She has experience in research methodologies and digital analytical tools, including Power BI and AI-assisted research and content analysis.

    Terminal Degree

    Ph.D. in Public Relations and Tourism Advertising, Sohag University, Egypt. Her doctoral dissertation received an Excellent grade with First-Class Honors and was recommended for publication at the university's expense and for exchange with Arab and international universities.

  • Academic Publications

    Refereed Journals (English)

    • Okasha, H. (2026). Environmental Documentaries and the Climate Crisis: A Multidimensional Thematic Analysis. Frontiers in Communication, Volume 11, August 2026.

    Refereed Journals (Arabic)

    • Okasha, H. (2020). Government Tweets as a Tool of Foreign Policy in the Context of Current International Transformations: An Analytical Study on US-Gulf Tweets. Journal of Media Research and Studies, Issue 16.
    • Okasha, H. (2021). Psychological and Social Impacts of Exposure to Fake News on University Youth: A Field Study on Social Media Users. Journal of Media Research and Studies, Issue 18.
    • Okasha, H. (2022). Public Relations Practices at International Cultural Centers and Their Role in Shaping National Image. Scientific Journal of Public Relations and Advertising Research, Issue 24, July–December 2022.
    • Okasha, H. (2022). Privacy Violation Risks for Egyptian Youth within the Framework of the Influence-of-Others Model. Egyptian Journal of Public Opinion Research, Issue 4, October–December 2022.
    • Okasha, H. (2023). The Relationship between Exposure of Egyptian Women to Influencer Advertising on Social Media and Its Effect on Social Identity Formation. Scientific Journal of Public Relations and Advertising Research, Issue 26, July–December 2023.
    • Okasha, H. (2024). Arab Political Influencers' Discourses on Social Media Regarding the Al-Aqsa Flood War. Journal of Media Research and Studies, Issue 27.
    • Okasha, H. (2024). The Role of Mobile Applications in Shaping the Reputation of Multinational Companies among the Arab Audience: A Case Study of Amazon. Journal of Media and Interdisciplinary Studies, MSA University, Volume 3, Issue 8, June 2024.
    • Okasha, H. (2025). Recent Trends in Influencer Marketing Research via Social Media Websites: A Second-Level Analytical Study. Journal of Media Research and Studies, Volume 34, December 2025.
    • Okasha, H. (2026). Ethics of Public Relations in the Age of Artificial Intelligence: An Integrative Theoretical Framework for Understanding Communicative Responsibility in the Automated Digital Environment. Arab Media Renewal Journal, Volume 1, Issue 1, March 2026.

    Conference Proceedings (Arabic)

    Session Rapporteur – International Higher Institute for Media, El Shorouk Academy, Egypt

    • Served as a session rapporteur at scientific conferences organized by the International Higher Institute for Media, El Shorouk Academy, Egypt.
    • 2019 – Fourth Scientific Conference: Media Research and Interdisciplinary Integration in the Context of Current International Transformations.
    • 2022 – Fifth Scientific Conference: Media and Digital Privacy.
    • 2023 – Sixth Scientific Conference: Media and Issues of Societal Violence.
    • 2024 – Seventh Scientific Conference: Media and Regional and International Conflicts.

    Conference Proceedings (English)

    • Okasha, H. (2022). The Relationship between Exposure of Egyptian Women to Influencer Advertising on Social Media and Its Effect on Social Identity Formation. Research presented at the scientific conference organized by Eurasian University in collaboration with Üsküdar University, Türkiye, November 25–26, 2022.

    Scientific Books (Arabic)

    • Okasha, H. (2026). Media in the Age of the Metaverse. Al-Fikr Al-Mutajaddid Publishing and Distribution.
    • Okasha, H. (2026). Public Relations Challenges: From Building Trust to Risk Management.
    • Okasha, H. (2026). Special Events Management: Strategies, Formats, and Modern Technologies.

  • Authored Teaching Case Studies

    • The Role of Mobile Applications in Shaping the Reputation of Multinational Companies among the Arab Audience: Case Study of Amazon. Journal of Media and Interdisciplinary Studies, MSA University, Volume 3, Issue 8, June 2024.
    • Public Relations Practices at International Cultural Centers and Their Role in Shaping National Image. Scientific Journal of Public Relations and Advertising Research, Issue 24, July–December 2022.
    • The Relationship between Exposure of Egyptian Women to Influencer Advertising on Social Media and Its Effect on Social Identity Formation. Scientific Journal of Public Relations and Advertising Research, Issue 26, July–December 2023.
  • No ORCID link provided.