The Mass Communication Program seeks to prepare generations of media professionals in the media, public relations and new media sectors to meet the challenges of the labor market in the United Arab Emirates and the Arab region through the effective use of technology and new media and critical and analytical thinking. The curriculum aims to clarify the opportunities given to students to practice and pursue their creative works in all media within the context of academic excellence in harmony with the trends of education and international media.

The program is designed to enhance academic training (theoretical and academic) in the field of media (traditional and new) and public relations in the United Arab Emirates, comprising three tracks of study: journalism (print and electronic), new media and public relations.