Students undertaking their graduation project in the Communication and Crisis Programme at the College of Mass Communication, Umm Al Quwain University, organized a panel discussion on Saturday, 7 November 2026, at 11:00 a.m., in collaboration with Umm Al Quwain Municipality. The session was titled “Corporate Communication Strategies in Public Health and Safety During Crises: A Case Study of Umm Al Quwain Municipality” and was supervised by Dr. Suhair Fahad Mohammed.
The discussion aimed to highlight the role of corporate communication in strengthening crisis preparedness and response, while supporting public health and safety efforts.
The session featured several specialists from the Public Health and Safety Department at Umm Al Quwain Municipality. Khalfan Salem bin Hussein presented corporate communication strategies and awareness messages, supported by real-life case studies. Majdi Al Shabrawi discussed the collaborating entities, coordination mechanisms, and digital media channels used by the department, while Ayman Omar Abdulrahman addressed the challenges of crisis planning and the role of previous experiences in developing response plans.
Dr. Hany Abdulrahman Bakr, Vice Chancellor of the University, emphasized the importance of strengthening partnerships with government institutions and linking graduation projects to community issues. Professor Dr. Haitham Abdulrahman Al Samarrai, Dean of the College of Mass Communication, highlighted the role of applied projects in developing students’ skills and connecting academic knowledge with professional practice.
The session concluded with interactive discussions that contributed to exchanging expertise and enhancing students’ knowledge of corporate communication and crisis management.
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